Feb 10, 2016 | Blog, Business, Internet, Movies, Print, Radio, Talent, Television
Let’s talk about one of my favorite types of people: mad scientists. In an era of massive change in entertainment and media, it is the crazed experimenters who will develop successful products, and you don’t have to be one solitary scientist sitting in...
Nov 5, 2015 | Blog, Business, Internet, Print, Radio, Television
This week’s new leap across media boundaries is an Evel Knievel-sized jump. The New York Times is moving into virtual reality storytelling. I don’t know about you, but I’m both floored and not the least bit surprised. For a while, I’ve been...
Sep 28, 2015 | Advertising, Blog, Business, Internet, Movies, Radio, Television
On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
Jun 9, 2015 | Blog, Internet, Music, Print
When Apple announced Beats 1℠, a live “radio station”, I had two instantaneous reactions: Really? The rest of radio is narrowing its focus, and Apple is targeting the entire planet with one “radio station”, and I can’t wait to see how...
Jan 20, 2015 | Blog, Business, Movies, Print, Radio, Television
Remember when television was about the lowest common denominator? Remember when the radio station that won was “the one station that everybody at work can agree on”? Those days – the days of aiming as broadly as possible – are toast. Let’s focus on...