Sep 28, 2015 | Advertising, Blog, Business, Internet, Movies, Radio, Television
On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
Aug 26, 2015 | Blog, Radio, Talent, Television
A while back, I wrote a post I was very proud of, talking about how radio broadcasters work at the grass roots of entertainment, doing almost every conceivable job in the business at some point during our broadcast days, including plenty of contact with the public. ...
Apr 22, 2015 | Blog, Movies, Radio, Talent, Television
In these parts, we refer to “content” all the time. It’s not a misnomer; content is a business word, and after all, we’re in show business. It is, however, a poor choice of words, given that “content” is a...
Jan 28, 2015 | Blog, Radio, Talent
Given my 30+-year connection to radio, I sometimes write posts about the lessons people in others fields of entertainment can learn from radio. Some of those are very explicitly about radio; others aren’t, but any radio broadcaster would recognize the...
Jan 20, 2015 | Blog, Business, Movies, Print, Radio, Television
Remember when television was about the lowest common denominator? Remember when the radio station that won was “the one station that everybody at work can agree on”? Those days – the days of aiming as broadly as possible – are toast. Let’s focus on...
Nov 6, 2014 | Blog, Internet, Radio, Talent, Television
Because the nice people at YouTube have access to over one billion human beings who consume content – voraciously – on their website, they have access to far more information about how content is being used (and not used) than any other operator on the...
