Feb 5, 2023 | Blog, Business, Core Principles, Podcasting, Uncategorized
20+ years ago, the great Jack Trout wrote a book called “Differentiate Or Die: Survival In Our Era Of Killer Competition.” Six years after his passing, the competition ain’t getting any less killer. In other news, podcasting is, apparently, passéing...
Jan 8, 2019 | Advertising, Blog, Business, Podcasting, Radio, Television, Uncategorized
Welcome to the new year! Oh, and since we’re less than 365 days away from a year of lame 20/20 references, I thought you and I should get the pun party started early while taking a look at where we’re at in The Jetsons Future. My radio friends will enjoy...
Sep 22, 2018 | Core Principles, Movies, Podcasting, Radio, Talent, Television, Uncategorized
It’s funny how timing works. I’ve spent a lot of time lately discussing the “it” factor in a few different places, and up popped Steve Reynolds’ excellent thoughts on the subject on the Jacobs Media blog. I want to talk to you about it...
Jul 31, 2018 | Advertising, Business, Internet, Podcasting, Radio, Uncategorized
Who better than the least fashionable human being you know to connect the dots between distrust of the media and clothing, specifically down vests? Don’t think I can do it? Let’s go. We begin with a shocking headline: Media Study Finds Rampant Listener...
Jul 19, 2018 | Advertising, Internet, Podcasting, Radio, Television, Uncategorized
I want you to listen to the best audio commercial I’ve ever heard. Two big shocks: there’s a twist, and I’m using the spot to make a point. The twist? The spot is two minutes long. The point? Let’s start with a small piece of this...
May 26, 2018 | Internet, Music, Podcasting, Radio
Cliché alert: radio’s been…please, stop me before I use the d-word…disrupted. (And if you think I’m now filled with self-loathing for using the word-that-should-have-jumped-the-shark-five-years-ago, you’re probably right.) That said, I’d like...
