Feb 10, 2016 | Blog, Business, Internet, Movies, Print, Radio, Talent, Television
Let’s talk about one of my favorite types of people: mad scientists. In an era of massive change in entertainment and media, it is the crazed experimenters who will develop successful products, and you don’t have to be one solitary scientist sitting in...
Nov 5, 2015 | Blog, Business, Internet, Print, Radio, Television
This week’s new leap across media boundaries is an Evel Knievel-sized jump. The New York Times is moving into virtual reality storytelling. I don’t know about you, but I’m both floored and not the least bit surprised. For a while, I’ve been...
Sep 28, 2015 | Advertising, Blog, Business, Internet, Movies, Radio, Television
On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
Aug 15, 2015 | Advertising, Blog, Internet, Movies, Television
Planning on shooting video, in particular short-form video, including advertising? Are you shooting (a) horizontally or (b) vertically? The only correct answer to this seemingly silly question is (c) all of the above. As summer draws to a close, we return to...
Jun 9, 2015 | Blog, Internet, Music, Print
When Apple announced Beats 1℠, a live “radio station”, I had two instantaneous reactions: Really? The rest of radio is narrowing its focus, and Apple is targeting the entire planet with one “radio station”, and I can’t wait to see how...
Mar 3, 2015 | Blog, Internet, Talent
The second-biggest post on this blog last year was titled “When Rupert Murdoch Tells You Where The Money Is, Believe Him.” When someone as successful as Murdoch points the way to where entertainment success will be found in the future (hint: content is...
