Jan 8, 2019 | Advertising, Blog, Business, Podcasting, Radio, Television, Uncategorized
Welcome to the new year! Oh, and since we’re less than 365 days away from a year of lame 20/20 references, I thought you and I should get the pun party started early while taking a look at where we’re at in The Jetsons Future. My radio friends will enjoy...
Jul 31, 2018 | Advertising, Business, Internet, Podcasting, Radio, Uncategorized
Who better than the least fashionable human being you know to connect the dots between distrust of the media and clothing, specifically down vests? Don’t think I can do it? Let’s go. We begin with a shocking headline: Media Study Finds Rampant Listener...
Jul 19, 2018 | Advertising, Internet, Podcasting, Radio, Television, Uncategorized
I want you to listen to the best audio commercial I’ve ever heard. Two big shocks: there’s a twist, and I’m using the spot to make a point. The twist? The spot is two minutes long. The point? Let’s start with a small piece of this...
Jun 18, 2018 | Advertising, Uncategorized
This isn’t a story about politics; it’s a story about messaging. In particular, it’s about how (and where) you communicate your message in 2018. Quick disclaimer: exactly nothing I’m saying here is intended to be a broadside at any political...
Jun 1, 2016 | Advertising, Blog, Business, Internet, Print, Radio, Television
The advertising business is finding out what the rest of the media-industrial complex learned long ago: you can’t fight city hall. Or, in Jetsons Future terms, now that content options are somewhere between plentiful and functionally infinite, showbiz is like...
Sep 28, 2015 | Advertising, Blog, Business, Internet, Movies, Radio, Television
On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
