Sep 28, 2015 | Advertising, Blog, Business, Internet, Movies, Radio, Television
On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
Sep 23, 2015 | Blog, Talent
We can learn a lot from a brilliant entertainer who just left us. Twice a year, I give a speech to law students that is about the test-taking skills and tricks that (in addition to knowledge of the law, of course) you need to pass a grueling test like the bar exam. I...
Aug 31, 2015 | Blog, Business, Football, Television
Mere months after I wrote this diatribe regarding the dim fate of the MVPD business, I officially became a cord-cutter. Today, I’m undertaking a radical, counter-revolutionary act and uncutting the cord…(probably) for a whole four months. Why?...
Aug 26, 2015 | Blog, Radio, Talent, Television
A while back, I wrote a post I was very proud of, talking about how radio broadcasters work at the grass roots of entertainment, doing almost every conceivable job in the business at some point during our broadcast days, including plenty of contact with the public. ...
Aug 15, 2015 | Advertising, Blog, Internet, Movies, Television
Planning on shooting video, in particular short-form video, including advertising? Are you shooting (a) horizontally or (b) vertically? The only correct answer to this seemingly silly question is (c) all of the above. As summer draws to a close, we return to...
