I help people build businesses, especially creative businesses.
To build a successful creative business, you’ve got to define your audience, connect with your audience, and monetize your audience. Here’s how I can help you do that:
CONTENT DEVELOPMENT
I’ve spent 20+ years creating content, including developing nationally-syndicated radio shows and comedy bits. I’m still creating content – lots of it – today. Let’s make your content as compelling as possible.
BRAND BUILDING
For those same 20+ years, I’ve built mass-market entertainment brands, the kind that reach large, well-targeted audiences. I’ve done the research. I’ve defined the positioning. I’ve crafted the marketing and promotion plans. Who’s in your target audience, and how do you plan to reach them?
TALENT DEVELOPMENT
I’ve worked with and developed extremely successful major market radio talent, the kind that knows how to grab each audience member’s attention. I can help you develop your ability to retain audience and deliver your message effectively.
REVENUE GENERATION
Unlike television and print, radio has something in common with digital media: we don’t have an “advertising wall”. I’ve worked with advertising partners and helped create revenue-generation programs because that’s how radio creatives do business. Let’s create more revenue opportunities for you.
LEGAL CHALLENGES
Alongside my creative career, I’ve also been a licensed California attorney since 2008. In this era of digital disruption and media convergence, it’s particularly helpful to work with someone who’s familiar with the intellectual property and other legal issues that have become a huge part of the entertainment business.
